Games based on the apocalypse-themed Left Behind series of books were supposed to be a sure thing.
When he started Left Behind Games in 2002, Troy Lyndon—a one-time boy genius who with his former company became Inc.’s entrepreneur of the year at the age of 28—was sure his apocalypse-themed video games would make him millions even as they brought the gospel of Christ to gamers the world over. Eleven years later, Lyndon is 48, personally bankrupt, lives in a 450-square-foot apartment in Honolulu and makes ends meet by coaching entrepreneurs and selling insurance. On nights and weekends Lyndon is still the chairman and CEO of Left Behind Games, a publicly traded business with 10 billion shares outstanding, each worth one one-hundredth of a cent.
It’s also a company with regular filings with the US Securities and Exchange Commission—called 8-Ks, intended to update investors about events that could affect the company’s fortunes—that read like dispatches from a beleaguered general who still believes he’s fighting the good fight. “Yes, LFBG is still operating,” says the company’s latest 8-K, filed at the end of last week and written by Lyndon himself. In it, he blames the company’s misfortune on the proliferation of new gaming platforms, the rise of downloadable games, the latest recession, Christian retailers, the “death” of online marketing, the political views of the authors of the books upon which Left Behind Games’ games were based, and the SEC itself. The regulatory filings document an extended corporate unraveling, and a very human hope that it all will work out in the end....MUCH MUCH MORE
Why is New York always the first place to be ruined?
