Friday, May 8, 2015

Speaking Of Addiction: Today is the 129th Anniversary of Coca Cola's Birth (KO)

From the Company: 

The Chronicle Of Coca-Cola: Birth of a Refreshing Idea

 Painting of Jacob's Pharmacy
Jacobs' Pharmacy in Atlanta, where Coca-Cola was first served as a fountain drink, pictured circa 1900.
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.

Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark

"Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day...MORE
Possibly related, yesterday's "Want to Make Big Money? Engineer A Little Addiction Into Your Product".