Sunday, October 4, 2015

"Google's 'Don't be evil' creed disappears as company morphs into Alphabet" (GOOG)

From The Verge:

Alphabet employees should still 'do the right thing'
For Google, with a new parent company comes a new code of conduct, and there's a pretty noticeable change. The search company's famous creed — "don't be evil" — is absent from Alphabet's new code of conduct.

The new code of conduct was published on Friday after Google officially completed its transformation into one of several organizations within a parent company, which is called Alphabet.
"Don't be evil" has been part of Google for over a decade, and it's the very first line of the search company's code of conduct. While Alphabet isn't using the well-known phrase in its new code of conduct, the intention is arguably still there. The first line instead now reads: "Employees of Alphabet and its subsidiaries ... should do the right thing — follow the law, act honorably, and treat each other with respect."

Also missing is some of the stronger language around how the company should operate, including the line: "everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct."...MORE